Our solution involved the following steps

                              • Identified the kind of interactions where a customer generates most value to the business
                              • Segregated the customer interactions into various smaller types of contacts to draw the best possible measures for our Customer Value Metric (CVM)
                              • Derived two novel metrics that combine these aspects to provide detailed CVM
                              • From the past behavioural patterns, forecasted the CVM for coming year
                              • Designed up-to-date tracking dashboard to understand performance of CVM with time

                              KEY BENEFITS

                              The solution enabled the clients to

                              • Measure CVM effectively using two novel metrics
                              • Understand behavioral traits of customers who are generating most value
                              • Compare the performance with previous years and current goals
                              • Detailed tracking of metrics across geographies


                              Clients are now able to

                              • Quantify and make data driven business decision based on the value generated by a customer base of ~21M
                              • Design and track performance across geographies to understand key aspects of the trends
                              • Take customer centric business decisions based on specific customer segments