We used Sancus to

                              • Cleanse and standardize customer data across 300k customer accounts using proprietary machine learning algorithms
                              • Used 3rd party sources to enrich & validate customer data
                              • Provided centralized customer data management with endpoints to database and BI systems
                              • Enabled data monitoring for ongoing data & exception management
                              • Provided a reinforcement feedback loop for business users to pass feedback (if required) and override machine learning algorithm results

                              KEY BENEFITS

                              Key Benefits:

                              • Integration of data across systems (ERP, CRM, 3rd party, etc.) enabled sales leadership and executives to monitor, predict and drive growth strategies
                              • The solution ensured customer duplication was handled within and across systems through the creation of ‘golden records’
                              • Sancus’s AI augmented solution gave our client better visibility into their customer data thus improving the overall customer relationship


                              • The client saw a $4 M increase in annual sales impact through cross-sell/ up-sell opportunities driven by a better understanding of customer base & hierarchies