Our solution helps:

                              • Identify the types of interactions where a customer generates the most business value
                              • Segregate the customer interactions into various smaller contract categories to draw the best possible measures for our Customer Value Metric (CVM)
                              • Derive two novel metrics that combine these aspects to provide detailed CVM
                              • Forecast CVM for the coming year from the past behavioural patterns
                              • Design up-to-date tracking dashboard to understand performance of CVM with time

                              KEY BENEFITS

                              The solution enabled the clients to

                              • Measure CVM effectively using two novel metrics
                              • Understand behavioral traits of customers who are generating most value
                              • Compare the performance with previous years and current goals
                              • Track metrics in detail across geographies


                              Clients are now able to

                              • Quantify and make data-driven business decisions based on the value generated by a customer base of ~21M
                              • Design and track performance across geographies to understand key aspects of the trends
                              • Take customer-centric business decisions based on specific consumer segments