APPROACH

                              • Baseline Pricing saving 20% of effort? by mapping client’s database with Dun & Bradstreet to acquire Company Profile Information.
                              • Optimal discount Structure using look alike analysis reducing the overall targeting cost at campaigns.
                              • Automated & optimized claims allocation by comparing cost per lead and past transactional data.
                              • Automated dashboard and simulator to help Sales and pricing identify insights and opportunities

                              KEY BENEFITS

                              • Pricing and Sales Strategy teams got more visibility into the reasons behind the missed opportunity
                              • More time and dollar savings by moving to automated claims processing process

                              RESULTS

                              • $3.6M in missed opportunity identified
                              • 10,000 claims a year validated & processed in under 10 minutes after automation, compared to, sometimes, days spent on a single claim in the old process
                              • Dashboard and simulator integrated into Salesforce.com application for easy adoption

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