APPROACH

                              We helped the client by building customer profiles for all customers who visited website on the basis of:

                              1. Website activity
                              2. Transactional behavior over a period of one year
                                • Revenue generated prior to and post RFQ submission
                                • Days taken to transact post RFQ submission
                              3. Customer Demographics
                                • Age of customer – New/Existing customers
                                • Customer Type – Construction/Commercial customers etc.

                              Customer profiles were then used to set up targeted digital marketing campaigns and implement bundling strategy to help drive sales over the digital sales channel.

                              KEY BENEFITS

                              • Helped client determine if their website is an alternate method to conduct their business
                              • Enabled directed targeting by tracking customer behaviour on digital channels

                              RESULTS

                              • An increase in revenue generated from existing customers post RFQ submission leading to an improved relationship
                              • ~83% of customers who submit RFQs are new customers, which confirmed that the web platform is an alternate way for client to conduct their business and acquire new customers

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